This diploma thesis deals with the topic of in-store communication, with a focus on a selected store branch. The analysed store is Tesco hypermarket, located in Příbram. The aim of the diploma thesis is to analyse customer attitudes towards in-store communication, as applied in...

The diploma thesis deals with the economic aspects of the legislative regulation of tourism in the Czech Republic. The thesis defines basic concepts in the field of tourism, presents the organization and management of tourism in the Czech Republic and describes its legal framework&...

The aim of this paper is to compare the communication of selected automotive brands on Czech social networks and to formulate recommendations. Data was collected for 3 months of 2022 for Hyundai, Toyota and Kia on Facebook and Instagram. Coding and correspondence analysis met...

The Master's thesis is focused on Customer Relationship Management. It is essential for an organization to redirect its attention to customer satisfaction, for the reason that customers are the cornerstone of a successful business strategy. The thesis first describes the issue from ...

Thesis focuses on the topic of B2C e-commerce in the Czech Republic. The introduction defines key terms and categorizes factors influencing the utilization of B2C e-commerce. The advantages and disadvantages of e-shops and factors influencing the selection of a particular e-shop are des...

This work focuses on innovative practices in the marketing mix of a selected company (Flowerski). The company mainly deals with the sale of earrings. In the theoretical part, key terms from the field of targeted marketing, marketing management and marketing mix are described. The&#...

The thesis deals with marketing communication of a selected sports club. The aim is to create several proposals based on the analysis of marketing communication tools. These will lead to the improvement of the marketing communication of the club. The first part of the thesis&#...

Main goal of this master thesis is the analysis of current marketing mix of the IQOS brand and to propose a suitable measure for the marketing mix based on the results of the analyzes. The main goal is achieved through the previous three sub-goals: elaboration of a&#...

This thesis deals with the research of outdoor advertising in Pilsen. The theoretical part of the thesis introduces outdoor advertising and its basic characteristics, principles of creation, advantages and disadvantages and the latest trends in outdoor advertising. It also presents the proce...

The aim of this master's thesis is to explore the relationship between trust and social media using a questionnaire survey. The thesis consists of a theoretical and practical part. Firstly, the theoretical part provides an explanation of trust and describes its key aspects. The...

This diploma thesis deals with the topic of indoor advertising in shopping centers in the city of Pilsen. The main objective is to analyze the perception of advertising in selected shopping centers by the shoppers. The theoretical part of the thesis defines the fundamental def...

The presented master's thesis deals with appeals in advertising spots from the perspective of Logos Pathos Ethos. The aim of the work is to analyze the financial-themed advertising content of leading banking institutions operating on the Czech market. These are Fio Bank, Air Ba...

The main objective of this master's thesis is to evaluate the sustainability of retail services in a selected small village, to find the causes of disappearance of shops in small rural villages including the approach of different institutions to this issue, to identify factors,...

The topic of the presented master's thesis is the online grocery shopping in the Czech republic. The aim of the thesis was to explore the usage of online grocery shopping, customer satisfaction with the service and potential differences among selected generations X, Y and ...

This work explores the UX design of mobile applications providing weather information. Various perspectives on the definition of UX and UX design are discussed at the beginning of the work. The work then focuses on smartphones and mobile applications, particularly their distribution, mo...

The thesis focuses on the use of eye tracking in the marketing communication of a company. The technology makes it possible to process and visualize the gaze individuals give to marketing communication stimuli. The theoretical part of the thesis introduces marketing communication and&#x...

The submitted thesis is focused on proposal for communication plan of a chosen university sport team, which is the university hockey team Akademici Plzeň. The thesis is composed of theoretical and practical part. Theoretical part contains introduction to the marketing communication and ...

The master's thesis is focused on the survey of loyalty of Komerční banka, a. s. customers. The first part of the paper contains the theoretical introduction into the issues of customer relationship management, a general characteristic of commercial banks, and specifics of bank ...

Customer relationship management (CRM) is one of the biggest competitive advantages and an effective marketing tool. Companies can use it to communicate and collect data about their customers. CRM systems enable better knowledge of consumers, help them better understand their behavior, needs...

The main goal of the master's thesis is to define the positions of ten car brands using perception maps. The presented work is divided into theoretical and practical part. The first two chapters define the concepts related to brand, branding, the theoretical basis of marke...