Title: Etická dimenzia spoločensky zodpovedného podnikania
Other Titles: Ethical dimension of corporate social responsibility
Authors: Čmelíková, Zuzana
Čmelík, Ján
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2011, č. 2, s. 32-38.
Issue Date: 2011
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://www.fek.zcu.cz/tvp/doc/2011-2.pdf
ISSN: 1805-0603
Keywords: etika;společenská odpovědnost firem;CSP;teorie zainteresovaných stran;řízení zúčastněných stran;aplikovaná etika
Keywords in different language: ethics;corporate social responsibility;CSP;stakeholder theory;stakeholder management;applied ethics
Abstract in different language: The aim of this article is to emphasize the role of ethics in corporate social responsibility. Authors focus their attention on the importance of stakeholder theory and stakeholder management for appropriate integration of CSR to the structure of organizations of various kinds. They explain that one of the basic preconditions for real and right CSP (Corporate Social Performance) is support and enhancement of these practices by organizational leaders.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 2 (2011)
Číslo 2 (2011)

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/16180

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