Title: | Využitie rozhodovacích stromov pri analýze prieskumu trhu |
Other Titles: | The use of decision trees for the analysis of market research |
Authors: | Labudová, Viera Hrušovská, Dana |
Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2013, č. 4, s. 63-71. |
Issue Date: | 2013 |
Publisher: | Západočeská univerzita v Plzni |
Document type: | článek article |
URI: | http://www.fek.zcu.cz/tvp/doc/akt/tvp-4-2013-clanek-9.pdf http://hdl.handle.net/11025/16285 |
ISSN: | 1805-0603 |
Keywords: | rozhodovací stromy;průzkum trhu;statistické ověřování;marketingové aktivity |
Keywords in different language: | decision trees;market research;statistical verification;marketing activities |
Abstract in different language: | In this paper we focus on analysis of market research companies in the Slovak Republic by the methods of decision trees. We compare the use of market research data based on two surveys that we were conducted in 2009 and 2012. We focused statistical verification based market research from selected factors and the use of market research in selected areas of marketing activities in the company. Subsequently, we analyzed the effect of selected attributes for implementing market research. Based on the obtained data suggest measures to address this problem. The contribution is part of the output of the project VEGA no. 1/0100/13 Research of the impact of current global economy phenomena on business marketing activities. |
Rights: | © Západočeská univerzita v Plzni |
Appears in Collections: | Číslo 4 (2013) Číslo 4 (2013) |
Files in This Item:
File | Description | Size | Format | |
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Labudova.pdf | Plný text | 673,56 kB | Adobe PDF | View/Open |
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11025/16285
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