Title:	Nákupné správanie slovenských spotrebiteľov naprieč vybranými demografickými ukazateľmi
Other Titles:	Buying bahavior of slovak consumers across demographic variables
Authors:	Vilčeková, Lucia Sabo, Miroslav
Citation:	Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 1, s. 66-73.
Issue Date:	2014
Publisher:	Západočeská univerzita v Plzni
Document type:	článek article
URI:	http://www.fek.zcu.cz/tvp/doc/akt/tvp-1-2014-clanek-8.pdf http://hdl.handle.net/11025/16297
ISSN:	1805-0603
Keywords:	preference značek;domácí značky;zahraniční značky;slovenští spotřebitelé
Keywords in different language:	brand preferences;domestic brands;foreign brands;Slovak consumers
Abstract in different language:	The paper describes brand buying behavior of Slovak consumers across different demographic features with emphasis on domestic versus foreign brands. First, the introduction to brands and branding is provided, followed by description of purchase decision process and finally, research results are presented. The representative research was conducted in year 2013 on a sample of 1067 Slovak consumers older than 16 years of age. A relationship between age and attitudes toward brands was determined. Young people prefer foreign brands and country of origin is more important for them as for older consumers. The size of a city where people live does not have any influence on their brand preferences. Differences within gender were found, men prefer domestic products and women think foreign brands are more available. Women buy Slovak products because they want to support the economy.
Rights:	© Západočeská univerzita v Plzni
Appears in Collections:	Číslo 1 (2014) Číslo 1 (2014)

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