| Title: | Svět sociálních médií a možnosti jeho využití pro obchod |
| Other Titles: | Social media world and its prossibilities for business |
| Authors: | Mičík, Michal |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 5-13. |
| Issue Date: | 2014 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-1.pdf http://hdl.handle.net/11025/16327 |
| ISSN: | 1805-0603 |
| Keywords: | sociální média;Web 2.0;UGC;sociální média v České republice |
| Keywords in different language: | social media;Web 2.0;UGC;social media in the Czech Republic |
| Abstract in different language: | Social media, Web 2.0 and UGC are terms, that many marketers and academic researchers know, still they use them imprecisely and interchangeably. The terms are closely related and independent, however, it is necessary to clarify individual nuances between their meanings in order to be understandable to everyone from the worldwide marketplace. The aim of this paper is to explain the differences between terms from the social media world mentioned above, present possibilities of social media use and analyze their significance in the world of business. To achieve this aim, a technique of meta-analysis is used. The paper also shows partial results of research concerning the importance of social media for online customers and social media use in companies on B2C market in the Czech Republic. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 3 (2014) Články / Articles (KMO) Číslo 3 (2014) |
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