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dc.contributor.authorVrchota, Jaroslav
dc.contributor.authorŘehoř, Petr
dc.contributor.authorMaříková, Monika
dc.contributor.authorRolínek, Ladislav
dc.date.accessioned2017-02-09T10:59:19Z
dc.date.available2017-02-09T10:59:19Z
dc.date.issued2016
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2016, Special Issue, s. 4-10.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://www.fek.zcu.cz/tvp/doc/akt/SI-2016-clanek-1.pdf
dc.identifier.urihttp://hdl.handle.net/11025/22518
dc.format7 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherZápadočeská univerzita v Plznics
dc.relation.ispartofseriesTrendy v podnikánícs
dc.rights© Západočeská univerzita v Plznics
dc.subjectstrategiecs
dc.subjecttempo růstucs
dc.subjectmalé a střední podnikycs
dc.subjectmanagementcs
dc.subjectsektory ekonomikycs
dc.titleInfluence of strategic management in Czech SMEs and their growth rateen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe aim of the managers in SMEs is to have a competitive enterprise on the market, to develop and achieve some positive results. The successful strategic management has to adapt to the external environment, analyse emerging issues in time and react quickly and flexibly to changes. With the increasing amounts of business entities, strategic analysis and strategy as such acquire their importance. The basic data for the creation of strategy includes information about the external environment, i.e. about the market and its surroundings and internal business environment. Those managers, who can use the advantages of their enterprise and market opportunities and reduce the effect of weaknesses and threats, may ensure their enterprise prosperity and increase their growth rate. However, they must choose a competitive strategy, with which it is possible to succeed on the market. Such strategy provides SMEs the possibility of differentiation, setting a higher level of services offered to enhance customer satisfaction which is the most important. The paper deals with finding whether the strategic management of SME influences the growth rate of an enterprise. Data were gathered as questionnaires and interviews from 183 enterprises operating in the Czech Republic. The research was made in the period of 2014-15.en
dc.subject.translatedstrategyen
dc.subject.translatedgrowth rateen
dc.subject.translatedsmall and medium-size enterprisesen
dc.subject.translatedmanagementen
dc.subject.translatedsectors of economyen
dc.type.statusPeer-revieweden
Vyskytuje se v kolekcích:speciál 2016
speciál 2016

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