Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services

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Poslední příspěvky

Eger, Ludvík , Komárková, Lenka , Egerová, Dana , Mičík, Michal
The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective

The purpose of this research is to contribute to an understanding of the trends and impacts of the COVID-19 pandemic on consumer buying behaviour. The results document changes in consumer behaviour patterns that came to dominate at the start of the second wave of the COVI...

Reifová, Jana , Eger, Ludvík
Evaluace komunikace vybraných kosmetických značek na sociálních médiích

The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies tr...

Egerová, Dana , Kutlák, Jiří , Eger, Ludvík
Millennial Job Seekers´ Expectations: How do Companies Respond?

This study explores the expectations that Millennial job seekers have regarding their future employment as the economic situation changes. This study also explores to what extent companies in Czech Republic respond to these expectations. The theoretical framework guiding this study is the&#x...

Eger, Ludvík , Komárková, Lenka , Zákružná, Veronika
Perceptions of personalization in company-consumer interactions on social network: experiment conducted in the Czech republic

Social media has revolutionized the way in which organizations communicate with their customers and stakeholders. Therefore, understanding the characteristics that influence the interactivity and the relationship between an organization and its page visitors is essential for the capability of an ...

Mičík, Michal , Kunešová, Hana
Using an eye tracker to optimise career websites as a communication channel with Generation Y

SciPy is an open-source scientific computing library for the Python programming language. Since its initial release in2001, SciPy has become a de facto standard for leveraging scientific algorithms in Python, with over 600 unique code contributors, thousands of dependent packages, over 100,0...