Title:	Modelling the determinants of festival visitors’ behavioural intentions
Authors:	Ďaďo, Jaroslav Maráková, Vanda Táborecká-Petrovičová, Janka Rajić, Tamara
Citation:	E+M. Ekonomie a Management = Economics and Management. 2020, roč. 23, č. 2, s. 173-192.
Issue Date:	2020
Publisher:	Technická univerzita v Liberci
Document type:	článek article
URI:	http://hdl.handle.net/11025/36970
ISSN:	2336-5604 (Online) 1212-3609 (Print)
Keywords:	motivace;vnímaná hodnota;spokojenost;subjektivní pohoda;behaviorální úmysly;kulturní festival
Keywords in different language:	motivation;perceived value;satisfaction;subjective well-being;behavioural intentions;cultural festival
Abstract in different language:	Limited efforts have been made to date to examine the determinants of visitors’ behavioural intentions in the context of cultural festivals in Central Europe. The present study aims to fi ll this void in literature by proposing a conceptual model incorporating the festival setting that has thus far scantly examined perspective of the fulfi lment of motives and a subjective well-being as a consequence of a festival experience. The application of structural equation modelling (SEM) on a sample of 770 festival visitors in Slovakia provided support for the concept of visitors’ motivation as a higher-order construct and its direct relatedness to perceived value of a festival experience and visitors’ satisfaction. Both satisfaction and visitors’ subjective well-being emerged as direct antecedents to visitors’ behavioural intentions and mediators of the impact of perceived value on visitors’ behavioural intentions. Implications of the study are provided and limitations and directions for future research are highlighted.
Rights:	CC BY-NC 4.0
Appears in Collections:	Číslo 2 (2020) Číslo 2 (2020)

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