Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kopp, Jan | |
| dc.date.accessioned | 2015-10-06T14:33:12Z | |
| dc.date.available | 2015-10-06T14:33:12Z | |
| dc.date.issued | 2013 | |
| dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2013, č. 3, s. 44-50. | cs |
| dc.identifier.issn | 1805-0603 | |
| dc.identifier.uri | http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2013-clanek-5.pdf | |
| dc.identifier.uri | http://hdl.handle.net/11025/16276 | |
| dc.format | 7 s. | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | cs |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.relation.ispartofseries | Trendy v podnikání | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.subject | regionální obchod | cs |
| dc.subject | geopark | cs |
| dc.subject | geoturismus | cs |
| dc.subject | GeoLoci | cs |
| dc.title | Geoparky - nová platforma regionálního marketingu | cs |
| dc.title.alternative | Geoparks - a new platform of the regional marketing | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.rights.access | openAccess | en |
| dc.type.version | publishedVersion | en |
| dc.description.abstract-translated | This paper evaluates the potential of geoparks for the regional marketing and geotourism development. We present qustions about the current state and development plan of geopraks in the Czech Republic. Small research demonstrates that geoparks project isn´t commonly known among general public in the Czech Republic. Final part of the paper comments marketing strategy of the National Geopark GeoLoci. | en |
| dc.subject.translated | regional marketing | en |
| dc.subject.translated | geopark | en |
| dc.subject.translated | geotourism | en |
| dc.subject.translated | GeoLoci | en |
| dc.type.status | Peer-reviewed | en |
| Appears in Collections: | Číslo 3 (2013) Články / Articles (KGE) Číslo 3 (2013) | |
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