Title: Profil návštevníkov organizovaných podujatí v domácom cestovnom ruchu
Other Titles: Events visitors´ profile in domestic tourism
Authors: Pompurová, Kristína
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 2, s. 54-62.
Issue Date: 2014
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-2-2014-clanek-7.pdf
ISSN: 1805-0603
Keywords: domácí cestovní ruch;událost;návštěvnický profil
Keywords in different language: domestic tourism;event;visitors’ profile
Abstract in different language: In effort to attract visitors to the destination it is necessary to examine the motives of participation in events organized outside of the habitual residence of individuals and to study the events visitor segments, classified according to various segmentation criteria. In this context, we aimed to identify events visitors ‘profile in domestic tourism Slovakia. In terms of Slovak citizen’s demand, we can identify three relatively homogeneous segments of events visitors in domestic tourism ‒ young hedonist, organized conservatives and prudent visitors. Young people without commitments are usually single students who are ready to spend relatively most moneys for interesting events. They search for information about events on the Internet and prefer to participate in tourism events with an unusual atmosphere. Organized conservatives participate in tourism events the most frequently. They get to hear about events mainly from friends, relatives and colleagues. Prudent seniors visit events in tourism only rarely. They learn about them especially from their relatives. In addition to the cultural enrichment, seniors participate in events because of spiritual experience which is important to them.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 2 (2014)
Číslo 2 (2014)

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/16309

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