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DC poleHodnotaJazyk
dc.contributor.authorKolouchová, Daniela
dc.contributor.authorRožek, Jan
dc.date.accessioned2015-10-07T11:59:44Z
dc.date.available2015-10-07T11:59:44Z
dc.date.issued2014
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 2, s. 19-25.cs
dc.identifier.issn1805-0603
dc.identifier.urihttp://www.fek.zcu.cz/tvp/doc/akt/tvp-2-2014-clanek-3.pdf
dc.identifier.urihttp://hdl.handle.net/11025/16313
dc.format7 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.relation.ispartofseriesTrendy v podnikánícs
dc.rights© Západočeská univerzita v Plznics
dc.subjecttok informacícs
dc.subjectinterfunkční vztahcs
dc.subjectmanagementcs
dc.subjectmarketingcs
dc.subjectslevycs
dc.titleJak odstranit třecí plochy a zlepšit spolupráci mezi marketingovými a obchodním oddělenímcs
dc.title.alternativeHow to eliminate the tension and foster the cooperation between marketing and sales departmenten
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe marketing must collaborate with other departments in a company. Functional cooperation is fundamental between sales and marketing. This study focuses on effective ways how to create the effective relationship between representatives of these two departments. The authors begin with the previous literature review in order to gain the overall picture of the respective study field and database for subsequent qualitative research. Qualitative research conducted with midlevel managers from sales and marketing on Czech market show that respondents evaluate their relationship with the other department in most cases as effective and functional in the way that the common goals are always reached. Research findings reveal that important functional interconnecting aspect is the role and attitude of the top management that should promote and support the open cross-functional communication and free data sharing culture. The long-term effective collaboration incorporates overall change in the cooperation attitude within the two respective teams. Our study has shown how important and beneficial are common goals, the open data sharing culture and functional information exchange between the representatives of both departments.en
dc.subject.translatedinformation flowen
dc.subject.translatedinterfunctional relationshipen
dc.subject.translatedmanagementen
dc.subject.translatedmarketingen
dc.subject.translatedsalesen
dc.type.statusPeer-revieweden
Vyskytuje se v kolekcích:Číslo 2 (2014)
Číslo 2 (2014)

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  1. DSpace at University of West Bohemia
  2. Publikace ZČU / UWB Publications
  3. Časopisy ZČU / UWB Journals
  4. Trendy v podnikání
  5. 2014
  6. Číslo 2 (2014)