Title: Názory obyvatel Plzně na projekt Plzeň: Evropské hlavní město kultury 2015 rok poté
Other Titles: Resident´s attitude towards the Pilsen: European capital of culture 2015 project one year later
Authors: Matušková, Alena
Nosková, Marta
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2016, č. 4, s. 70-79.
Issue Date: 2016
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/4-2016-clanek-8.pdf
ISSN: 1805-0603
Keywords: obyvatelé;Evropské hlavní město kultury;Plzeň
Keywords in different language: inhabitants;European capital of culture;Pilsen
Abstract in different language: The article discusses the resident´s attitudes towards the Pilsen – European Capital of Culture 2015 project. The evaluation was made more than half a year after the end of the event. Based on the survey, whose respondents were residents of the city of Pilsen, three thematic issues were verified. They involved 1) respondents relation to culture and arts, and their possible changes due to the ECoC events in 2015, 2) the general benefits and impacts of these events and 3) the long-term legacy of the ECoC 2015 or at least of some events that the project started. Also the supply of cultural events in the city was assessed. Results clearly confirmed positive residents´ attitude towards the project. They also show benefits observed by respondents that were not seen only in the field of culture, but also in others. Most mentioned were: increased tourism, higher and better supply of culture and arts, and its greater public support. Also such benefits as changed image of the city as well as improved environment were often observed. On the other hand, most of the respondents did not believe in long term effects of the project and also their opinion was biased by their general attitude towards the culture. Overall the opinion of city residents confirms that originally identified positive view of the ECoC has not changed in time too much.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 4 (2016)
Články / Articles (KPM)
Číslo 4 (2016)

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/22523

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