Title: Does the form of text play a role in click through the button on websites?
Authors: Bartoš, Petr
Habarta, Filip
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2019, roč. 9, č. 1, s. 3-8.
Issue Date: 2019
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: https://drive.google.com/drive/folders/1dZB5BirhCU49ocRImaIko1yrKLhGVJD_
ISSN: 1805-0603
Keywords: interakce člověka s počítačem;uživatelské rozhraní;ergonomie webových stránek;použitelnost webových stránek
Keywords in different language: human-computer interaction;user interface;website ergonomics;website usability
Abstract in different language: Internet usage, clicks through the website elements and search for information on the websites has become common part of our daily life. Understanding how users move and behave on websites is crucial for maximizing conversions and designing the layout of any website. The goal of this study is to find out whether the form of the text in the button plays the role and influence click-through rate of the selected elements. There were tested text links and text in buttons. There were tested various forms of the text – verb in the polite form of address, verb in the informal form of address, the call to action in form of the noun instead of the verb. Results of the study show whether the text in buttons influences the click-through rate of these buttons, the results of the other part show how users interact with various elements.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 1 (2019)
Číslo 1 (2019)

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/36165

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