Full metadata record
| DC pole | Hodnota | Jazyk |
|---|---|---|
| dc.contributor.author | Bachmann, Pavel | |
| dc.date.accessioned | 2015-10-06T07:26:52Z | |
| dc.date.available | 2015-10-06T07:26:52Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 33-40. | cs |
| dc.identifier.issn | 1805-0603 | |
| dc.identifier.uri | http://www.fek.zcu.cz/tvp/doc/2012-1.pdf | |
| dc.identifier.uri | http://hdl.handle.net/11025/16199 | |
| dc.format | 8 s. | cs |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | cs | cs |
| dc.publisher | Západočeská univerzita v Plzni | cs |
| dc.relation.ispartofseries | Trendy v podnikání | cs |
| dc.rights | © Západočeská univerzita v Plzni | cs |
| dc.subject | internet | cs |
| dc.subject | marketing | cs |
| dc.subject | neziskovky | cs |
| dc.subject | Česká republika | cs |
| dc.title | Internetový marketing v neziskové organizaci | cs |
| dc.title.alternative | Internet marketing in nonprofit organization | en |
| dc.type | článek | cs |
| dc.type | article | en |
| dc.rights.access | openAccess | en |
| dc.type.version | publishedVersion | en |
| dc.description.abstract-translated | Internet marketing is turbulently developing area today, including the non profit sector. For many nonprofits the Internet represents an important opportunity to build awareness of the organizations as well as to conduct fundraising activities. The presented study points out to the specific Internet marketing tools in the non profit sector. In the future, we can assume that the effects of different marketing tools like SEO, PPC or online donations due to technological progress will gradually diminish. The success of the organization will likely be more dependent on the ability of communication through social media. | en |
| dc.subject.translated | internet | en |
| dc.subject.translated | marketing | en |
| dc.subject.translated | nonprofits | en |
| dc.subject.translated | Czech republic | en |
| dc.type.status | Peer-reviewed | en |
| Vyskytuje se v kolekcích: | Číslo 1 (2012) Číslo 1 (2012) | |
Soubory připojené k záznamu:
| Soubor | Popis | Velikost | Formát | |
|---|---|---|---|---|
| Bachmann.pdf | Plný text | 181,67 kB | Adobe PDF | Zobrazit/otevřít |
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