Title: Společensky odpovědný management
Other Titles: Social responsibility management
Authors: Celer, Čeněk
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2013, č. 2, s. 55-61.
Issue Date: 2013
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-2-2013-clanek-8.pdf
Keywords: společenská odpovědnost firem;podnikové vedení;whistleblowing;transparentnost;korupce
Keywords in different language: corporate social responsibility;corporate governance;whistleblowing;transparency;corruption
Abstract in different language: Management of corporate social responsibility limits impacts on environment, improves communication with customers, strives for feeling good of fellow workers. If the company wants to succeed in the global competition, it should not only profess CSR, but also inform about its activities skateholders. In the Czech Republic it will probably take long time till this approach broadens. Examples are missing here and the customer pressure is not so strong. But social responsible and sustainable business is gradually becoming standard part of company activities in the Czech Republic too. This validates the results of author´s survey. In the following years almost 15 % of addressed companies plan to develop their social responsible activities distinctively and strategically, 39 % will devote to these issues to the same degree and the rest only depending on economic situation. The Czech Republic does not provide the effective support of social responsibility for now and it is obviously caused by the fragmentation of CSR agenda in branch ministries. In the Czech Republic many companies started behaving responsibly on the ground of voluntariness. They do not want to be limited by some kind of uniform model or even compulsory approach. From the above mentioned survey it is obvious that only 12 % of companies agree with EU regulation. About 40 % companies would like the national strategy of CSR created and supported by state. The global connected and territorially distributed new economy enables investors to put their funds anywhere.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 2 (2013)
Číslo 2 (2013)

Files in This Item:
File Description SizeFormat 
Celer.pdfPlný text367,54 kBAdobe PDFView/Open

Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/16261

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.