Title: Microbreweries as an emerging trend in slovak brewing industry. Quality or price?
Authors: Savov, Radovan
Tóth, Marián
Lančarič, Drahoslav
Prístavka, Miroslav
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 71-77.
Issue Date: 2014
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-9.pdf
ISSN: 1805-0603
Keywords: výroba piva;spotřeba piva;vývoz;dovoz;minipivovary
Keywords in different language: beer production;beer consumption;export;import;microbreweries
Abstract in different language: The paper deals with trends in development of beer industry in Slovakia. It is focused on the establishing of new microbreweries. Slovak beer market is characterized by high concentration (as a result of globalisation). More than 80% of beer consumption in Slovakia origins from two large international companies – Heineken Slovakia (owned by Heineken Corporation) and Pivovary Topvar (owned by SAB Corporation) which bought the traditional domestic beer brands. Microbreweries cover only about 4% of the total market share. Beer consumption was 94 litres per capita (annually) in 2002 but decreased significantly to 73 litres per capita (annually) in 2011. In 2012 and 2013 small increase in beer consumption was achieved. Due to the smaller consumption the production decreased as well. However, new innovative methods and formulas (Radlers, alcohol free beers, premium beers…) helped to stop the decrease of beer production in recent years, partially thanks to the quality beers produced by the new established microbreweries. The results are based on data of The Brewers of Europe and Slovak Beer and Malt Association. To identify the motives for establishing microbreweries, the interviews with owners and managers of Slovak microbreweries were held.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 3 (2014)
Číslo 3 (2014)

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/16319

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