Title: Spotřebitel v ČR a cenová hladina v Evropě
Other Titles: Consumer in Czech republic and price level in Europe
Authors: Regnerová, Marta
Hes, Aleš
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 47-54.
Issue Date: 2014
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-6.pdf
ISSN: 1805-0603
Keywords: zákazník;chování zákazníků;domácí obchod;trh;cenová hladina
Keywords in different language: consumer;consumer behavior;internal trade;market;price level
Abstract in different language: The economic reform in the Czech Republic (Czech economic transformation) in the nineties of the last century represented a transition from a centrally planned economy to a market economy. This process affected not only the sphere of business or institutions but the society as a whole. Internal trade in the Czech Republic as a system includes subsystems retail, wholesale, hospitality (accommodation and catering services) and tourism. At the turn of the 20th and 21 century has undergone major changes. These changes were determined by external trends (globalization, internationalization). The system operating units internal trade brought a number of innovations that had mainly positive response of customers (in their role as consumers, guests, clients). An extension of shopping opportunities and in particular to deepen the range of goods and services in terms of breadth and depth. Innovation processes influenced the buying behavior of consumers. Some operating units, with using marketing communication tools have gained more popularity among customers and have become so dominant in the sale of goods and services for Czech consumers. Area of consumer market after accession to the EU for Czech consumers over the past decade has expanded about the possibility of purchasing and a price comparison, particularly in border countries of the EU. In the paper is compared the purchase 12 kinds of food products in the Czech Republic, Austria, Slovak, Germany and Poland. We are living now healthier lives, is the culture of eating and lifestyle on a higher level than prior to 1989?
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 3 (2014)
Číslo 3 (2014)

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