Název:	Spolupráce v cestovním ruchu v Plzeňském kraji
Další názvy:	Cooperation in tourism in Pilsen region
Autoři:	Janeček, Petr
Citace zdrojového dokumentu:	Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2018, roč. 8, č. 3, s. 74-81.
Datum vydání:	2018
Nakladatel:	Západočeská univerzita v Plzni
Typ dokumentu:	článek article
URI:	http://hdl.handle.net/11025/31044 https://drive.google.com/drive/folders/1EdIrV9uxzuGcivA4HJaZ-5IngUly08nn
ISSN:	1805-0603
Klíčová slova:	spolupráce;management destinací;partnerství;turismus
Klíčová slova v dalším jazyce:	cooperation;destination management;partnership;tourism
Abstrakt v dalším jazyce:	Global competitiveness – currently very important thing in tourism competitiveness field. Small and medium-sized businesses can cooperate to succeed in the market. There are many cooperation strategies, such as strategic alliances, clusters, joint ventures etc. Cooperation in tourism is necessary very often. There is a tendency for cooperation between private and public sector, often well known as a public-private partnership. This article focuses on the tourism cooperation in Pilsen region. Survey was chosen as the research method to obtain information on the current state of cooperation. The results show us good relations between public and private sector and between public entities mutually. Some insufficiency in the cooperation between professional organizations and the Chamber of Commerce had been identified by this survey. Relations are not entirely good and tight within the private sector, there is a space for improvement. This article describes only one example of cooperation in this region/destination. Follow-up research and larger units comparison will follow this article in the future.
Práva:	© Západočeská univerzita v Plzni
Vyskytuje se v kolekcích:	Články / Articles (KMO) Číslo 3 (2018) Číslo 3 (2018)

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