Title:	Trust Building and Fake News on Social Media from the Perspective of University Students from Four Visegrad Countries
Authors:	Eger, Ludvík Egerová, Dana Mičík, Michal Varga, Erika Czeglédi, Csilla Tomczyk, Lukasz Sládkayová, Michaela
Citation:	EGER, L., EGEROVÁ, D., MIČÍK, M., VARGA, E., CZEGLÉDI, C., TOMCZYK, L., SLÁDKAYOVÁ, M. Trust Building and Fake News on Social Media from the Perspective of University Students from Four Visegrad Countries. Communication Today, 2020, roč. 11, č. 1, s. 70-88. ISSN 1338-130X.
Issue Date:	2020
Publisher:	University of SS. Cyril and Methodius, Faculty of Mass Media Communication
Document type:	článek article
URI:	2-s2.0-85087203947 http://hdl.handle.net/11025/42389
ISSN:	1338-130X
Keywords in different language:	trust building;social media;Central European countries;university students;focus groups
Abstract in different language:	There is an important need in the literature to explore the effects of social media use on young people’s behaviour. The main purpose of this research is to explore which factors of users´ gratifications are associated with using social media by university students from four countries in Central Europe. Online communication on social media may be affected by a variety of factors that affect the development of mutual relationships. Thus, research is also focused on trust building on social media. The research team conducted qualitative research aimed on the deeper understanding of students’ opinions on “trust and social media” and their view on the phenomenon “fake news". Using focus groups in four countries showed that university students, who are frequent users of social media, are inclined to trust certain pages they like but generally, they do not trust social media. They use social media for maintaining relationships at first place and they believe in people who are connected to their network. It is obvious that students use social media to satisfy their needs, especially in the field of entertainment, partly also for obtaining information. The findings show that expected gratifications of students are built on their practical experience with media
Rights:	© University of SS. Cyril and Methodius, Faculty of Mass Media Communication
Appears in Collections:	Články / Articles (KMO) OBD

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