Název:	The defense of price discrimination in network and information goods markets
Autoři:	Soukal, Ivan
Citace zdrojového dokumentu:	E+M. Ekonomie a Management = Economics and Management. 2021, roč. 24, č. 4, s. 39-55.
Datum vydání:	2021
Nakladatel:	Technická univerzita v Liberci
Typ dokumentu:	článek article
URI:	http://hdl.handle.net/11025/46496
ISSN:	1212-3609 (Print) 2336-5604 (Online)
Klíčová slova:	cenová diskriminace;mezní náklady;cenová složitost;cenové mlžení;síťové zboží;informační zboží
Klíčová slova v dalším jazyce:	price discrimination;marginal cost;price complexity;price obfuscation;network goods;information goods
Abstrakt v dalším jazyce:	There can be found many articles in which price discrimination was swiftly considered as a negative phenomenon, mainly behavioural economy studies. Such studies described it as pricing leading to consumer-detrimental effects and increasing companies’ profits. However, this rule is not as universal as it may seem. The case is more complicated because exceptions do exist, and they are far from rare – software, cell carrier services, real-time stock quotes, electronic newspapers subscription, electric energy supply, payment accounts, books, copyrighted content streaming, file storage, and more. These information and network goods were often treated as any mass-produced physical goods, which is not an adequate approach. The article’s ambition is to contribute to a change. I hope that after reading the article, you would agree that price discrimination in the case of information and network goods should be viewed by different optics.
Práva:	CC BY-NC 4.1
Vyskytuje se v kolekcích:	Číslo 4 (2021) Číslo 4 (2021)

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