Title:	Intergenerational analysis of consumer attitudes on the ecological dental supplies market
Authors:	Stromská, Kristýna Prešnajderová, Tereza
Citation:	KRESA, Zdeněk (ed.) Business Trends 2022, Plzeň 2022, p. 219-227.
Issue Date:	2022
Publisher:	Faculty of Economics University of West Bohemia
Document type:	konferenční příspěvek conferenceObject
URI:	http://hdl.handle.net/11025/54547
ISBN:	978-80-261-1126-9
Keywords:	ekologie;postoje;chování spotřebitele;dentální potřeby;generation Y;generation Z;e-shop;český trh
Keywords in different language:	ecology;attitudes;consumer behaviour;dental supplies;generation Y;generation Z;e-shop;Czech market
Abstract in different language:	This paper deals with the analysis of consumer attitudes on the ecological dental supplies market. The main goal is to identify and describe the attitude differences between distinct age groups (Generation Y and Generation Z). The study is based on a survey using the method CAWI. The differences are also described using individual functions of attitudes, where the most significant difference was identified in the social adaptation function. Based on the findings the age categories have many effects on consumer behaviour (experience with different types of ecological dental supplies, shopping factors importance). This article also attempts to identify the main barriers to switching to an ecological version of the product.
Rights:	© Authors of papers
Appears in Collections:	Business Trends 2022: Conference Proceedings Business Trends 2022: Conference Proceedings

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