| Title: | Aplikace internetového marketingu v kultuře |
| Other Titles: | Internet marketing - applications in the sphere of culture |
| Authors: | Nový, Pavel Eger, Ludvík |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2012, č. 1, s. 15-19. |
| Issue Date: | 2012 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/2012-1.pdf http://hdl.handle.net/11025/16197 |
| ISSN: | 1805-0603 |
| Keywords: | internetový marketing;případová studie;kultura;podpora |
| Keywords in different language: | internet marketing;case study;culture;promotion |
| Abstract in different language: | The paper presents application of internet marketing in the sphere of culture. Comparison www sites of theatres documents current state and presents suggestions for improvement in relation to the development of internet marketing. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 1 (2012) Články / Articles (KEM) Číslo 1 (2012) |
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11025/16197Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.