| Title: | Kvantitativní přístup ve strategickém managementu : problém společenské odpovědnosti firmy |
| Other Titles: | Quantitative approach in strategic management : corporate social responsibility problem |
| Authors: | Pešík, Jiří Polívka, Martin |
| Citation: | Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 2, s. 45-53. |
| Issue Date: | 2014 |
| Publisher: | Západočeská univerzita v Plzni |
| Document type: | článek article |
| URI: | http://www.fek.zcu.cz/tvp/doc/akt/tvp-2-2014-clanek-6.pdf http://hdl.handle.net/11025/16310 |
| ISSN: | 1805-0603 |
| Keywords: | společenská odpovědnost firem;ekonomické modely;mikroekonomie;strategický management |
| Keywords in different language: | corporate social responsibility;economic models;microeconomics;strategic management |
| Abstract in different language: | Paper deals with the development, description and interpretation of the microeconomic model of the corporate social responsibility. In the introduction the point of using economic models for the analysis of business economy problems is explained and the basic foundations of the model are stated. The main part of the paper then contains the detailed description of the model, which consists of two representative companies and representative consumer, who divides her income into buying of “socially responsible” and “socially irresponsible” goods according to her individual preferences. The market equilibrium of this model is defined and the profit under the various level of inefficiency in the production of “socially responsible” goods, respectively under the various preferences of the consumer is compared. This comparison is then interpreted in relation to the business economy. In the appendix there is briefly described the possibility of future research in this field using the methodology of virtual agents simulation. |
| Rights: | © Západočeská univerzita v Plzni |
| Appears in Collections: | Číslo 2 (2014) Články / Articles (KEM) Číslo 2 (2014) |
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11025/16310Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.