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dc.contributor.authorNěmcová, Jana
dc.contributor.authorStaňková, Pavla
dc.date.accessioned2019-12-09T07:01:17Z
dc.date.available2019-12-09T07:01:17Z
dc.date.issued2019
dc.identifier.citationE+M. Ekonomie a Management = Economics and Management. 2019, roč. 22, č. 4, s. 145-161.cs
dc.identifier.issn1212-3609 (Print)
dc.identifier.issn2336-5604 (Online)
dc.identifier.urihttp://hdl.handle.net/11025/36038
dc.format17 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherTechnická univerzita v Libercics
dc.rightsCC BY-NC 4.0en
dc.subjectspotřebitelské chovánícs
dc.subjectgenerace Ycs
dc.subjectvínocs
dc.subjectfaktory vínacs
dc.subjectČeská republikacs
dc.titleFactors influencing consumer behaviour of generation Y on the Czech wine marketen
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedAccording to Tibor Nyitray, President of the Wine Growers’ Union of the Czech Republic, wine is not only a product of nature, but also pleasure and joy, work and entrepreneurship, the result of long-term education and practise, the reason for meetings and association, and finally science and trade. Wine and winegrowing has made considerable progress in the last twenty years. Legislation has improved, the quality of equipment has risen, modern technologies have been developed, and a significant number of wines have obtained remarkable achievements at international competitions. Everything now depends on winemakers. They should not ‘only’ sell the wine that produce, but they should seek to build a good reputation for their products, gain the permanent confidence of consumers, and offer interesting and attractive wines. It is important that they will be more interested in what wines customers want to receive from them, and their aim should be in the first instance to satisfy consumers, and only after sales (Bárta, 2013).en
dc.subject.translatedconsumer behaviouren
dc.subject.translatedgeneration Yen
dc.subject.translatedwineen
dc.subject.translatedwine factorsen
dc.subject.translatedthe Czech Republicen
dc.identifier.doihttps://dx.doi.org/10.15240/tul/001/2019-4-010
dc.type.statusPeer-revieweden
Appears in Collections:Číslo 4 (2019)
Číslo 4 (2019)

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