Title:	Vliv dětí na kupní rozhodování v rodině
Other Titles:	The influence of children on purchasing decisions in family
Authors:	Vávra, Oldřich Zamazalová, Marcela
Citation:	Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2019, roč. 9, č. 1, s. 9-18.
Issue Date:	2019
Publisher:	Západočeská univerzita v Plzni
Document type:	článek article
URI:	https://drive.google.com/drive/folders/1dZB5BirhCU49ocRImaIko1yrKLhGVJD_ http://hdl.handle.net/11025/36166
ISSN:	1805-0603
Keywords:	spotřebitelské chování;rodinné rozhodování;děti;marketing;nákup
Keywords in different language:	consumer behaviour;family decision making;children;marketing;purchasing
Abstract in different language:	Children play an important role in a purchase decision process in a family. They have an influence on purchase decisions related in particular to products they can immediately consume and also to products with a lower price. The article is focused on the shopping and consumer behaviour in the family. The attention is primarily focused on the fact whether children can influence their parents in their purchasing decisions and how. Furthermore, it pays attention to several product categories and examines where the children influence is more significant. The influence of children on purchase decisions is particularly pronounced in encouraging parents to do the selection and purchase. There is a difference in the perception of the influence itself by parents and children. Children usually think they have more influence on decision making than their parents think.
Rights:	© Západočeská univerzita v Plzni
Appears in Collections:	Číslo 1 (2019) Číslo 1 (2019)

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