Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services

Kolekce


Recent Submissions

Halama, Michal
Činnost logistického providera

The submitted master thesis is focused on defining the environment in which logistics providers operate and also on the introduction of outsourcing in logistics. At present, there are a large number of logistics service providers and their boundaries overlap in some cases, so the&#...

Štembera, Marek
Online marketing ve vybrané organizaci

The presented master's thesis is focused on online marketing in a selected company. The first part presents a theoretical introduction to online marketing communication, which includes web presentation, search engine optimization, PPC advertising, social media and web analytics. Furthermore, targe...

Tesařová, Tereza Magdalena
Vnímání Product Placementu vybranými cílovými skupinami obyvatel v ČR

This diploma thehis entitled "Perception of Product Placement by selected target groups of people in the Czech Republic" is mainly focused on analyzing and evaluation of product perception differences by econimists and noneconomists and also by women and men. For gathering&#...

Zákružná, Veronika
Evaluace komunikace vybraných značek v sociálních médiích

The presented master's thesis is focused on the evaluation of marketing communication of selected brands on the social network Facebook. The theoretical part presents marketing communication with a focus on advertising and brands, social media and marketing on social networks and an ...

Voráčková, Lenka
Vzdělávání a rozvoj pracovníků v podniku jako konkurenční výhoda

The presented diploma thesis is focused on the issue of education and development at a specific regional directorate of Generali Česká pojišťovna a. s. The main aim of this thesis is to evaluate the system of education and development in the organization and to propose su...