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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 662
Vávrová, Tereza
Fundraisingový plán vybrané neziskové organizace

The aim of the bachelor thesis is to analyze the current fundraising activities of a selected non-profit organization and suggestion of fundraising plan for the following period. The first theoretical part of the thesis focuses on non-profit organizations in general, then on public ...

Vrzalová, Michaela
Vybrané aspekty zákaznické zkušenosti v konkrétní prodejně se sportovním zbožím

This bachelor thesis is focused on the estimation of a typical customer and the experience of consumers in the Decathlon sports shop. The first part characterizes the key concepts and definitions necessary to understand the area, based on the literature. The second part describes&#...

Tůmová, Tereza
Uplatnění technologií používaných v bankovnictví vybraným segmentem zákazníků

The paper is focused on an analysis of using new trends the area of technologies in the Czech banking market. The first part of the paper is based on the theoretical basis. Generally it describes the role of the marketing in company management, defines the basic prin...

Zelenková, Lucie
Emoce v reklamě

The theme of the thesis is the effect of emotions in advertising. Emotions are firstly characterized, their examples and description of their influence of some of the psychological processes are stated. Furthermore, the author is devoted to the description of marketing, communication mi...

Marvanová, Sára
Role influencerů v marketingové komunikaci podniků působících ve vybraném odvětví

This bachelor thesis deals with the topic of influencer marketing as a tool of marketing communication. The aim of this work is to find out what opinions consumers have on influencer's advertising and whether influencers have impact on their shopping behavior. In the first ...

Trchová, Lenka
Vybraná oblast Plzeňského kraje pohledem návštěvníků - spokojenost, kvalita služeb

Presented barchelor thesis is focused on the satisfaction and quality of services in a selected area of the Pilsen region, especially the area of the city of Pilsen and northern Plzeňsko. The barchelor thesis is divided into theoretical and practical part. The th...

Vrobelová, Gabriela
Franchising jako forma podnikání v oblasti gastronomie

This bachelor thesis is primarly focused on franchising as a form of business in the field of gastronomy. The main goal of this thesis is to compare level of customer's satisfaction in two chosen franchises and to give suggestions that would help to increase the custo...

Skybová, Eliška
Společenská odpovědnost firem ve vybraném odvětví

The bachelor thesis is focused on Corporate social responsibility in the brewing industry, specifically in the field of microbreweries. The first goal of this thesis is to define the concept of Corporate Social Responsibility and other related subjects. The second goal is to introd...

Simetová, Jana
Návrhy na zefektivnění marketingového mixu ve vybraném podniku

The primary purpose of this research is to investigate marketing mix and suggestions for its improvement in a particular business. In order to fulfill the main aim of the bachelor's thesis, it was essential to achieve certain goals. Thus, elaboration of a theory on a ...

Treglerová, Barbora
Logistika vybrané firmy

The bachelor thesis analyzes the logistics of a selected company ANEXIA s. r. o., that is haulage, forwarding and stocking. The first part of the thesis is a theory that contains concepts and opinions from the professional literature. Information from the owner of the company,...

Sladká, Michaela
Návrhy na zefektivnění marketingové komunikace v konkrétních maloobchodních jednotkách

The main goal of this bachelor thesis is the processing of sugestions for a more effective marketing communication in IQOS retail units in the Czech Republik. The main target is accomplished by three previous sub-objectives: elaboration of theoretical basis for marketing communication, ...

Šroubková, Tereza
Vzdělávání animátorů v cestovním ruchu

This bachelor thesis deals with the term tourism and concepts which are connected to it, specifically with animation services. The objective of the thesis is to attest, that training animators is beneficial and it helps the beginners in animation with entering into their job a...

Skála, Tomáš
Ekonomické vztahy České republiky a Spolkové republiky Německo

The aim of bachelor thesis was evaluate economics relations of the Czech Republic and Federal Republic of Germany, evaluate trade of goods between Czech Republic and Federal Republic of Germany, evaluate foreign direct investment implemented by German companies in Czech Republic, evaluate&#x...

Svozil, Patrik
Využití mystery shoppingu pro hodnocení komunikace se zákazníky ve zvolené organizaci

The Bachelor Thesis is focused on the technique of mystery shopping. The first part of this thesis includes theoretical knowledge to the issue. These theoretical information are later applied in the next part, which is practical part of this thesis. First the own research was&...

Sedláková, Barbora
Role influencerů v marketingové komunikaci firem působících v cestovním ruchu na Instagramu

The subject of this bachelor thesis is the impact of travel influencers on users of social networks, especially Instagram. The aim was to find out how they influence the decision-making of their followers, how and to what they inspire them, and how to use their influence&...

Pokorná, Dita
Marketing ve vybraném podniku

The bachelor thesis is focused on the marketing situation in the selected company Intersurgical s.r.o. Based on the analysis, possible improvements in the company's marketing will be suggested.

Reiprichová, Nikola
Analýza trhu vybraného segmentu cestovního ruchu v ČR

The bachelor work is focused on the gastronomy tourism, specifically on the beer tourism in the Pilsen region. The aim of this thesis is to characterize tourism and analyse the supply and demand of minibreweries in the Pilsen region. First part of the thesis deals with&#x...

Picková, Karolína
Marketingová komunikační strategie vybrané společnosti

This bachelor thesis is focusing on the marketing communications of the 2P Gastro s.r.o. company and its competitors. The goal of this thesis is analysing marketing communication and the competitive environment and based on these analyses suggest proposals to improve the marketing commu...

Sekyra, Radek
Mobilní aplikace v cestovním ruchu

This bachelor's thesis dealt with mobile applications in tourism. The main objective of the work is to analyze the use of mobile apps in tourism based on findings from research survey and suggest recommendations for future applications development. The bachelor's thesis is divid...

Platzová, Daniela
Etika a korektnost v reklamě

This bachelor thesis deals with a topic of advertising ethics. First of all, it defines key terms connected to the topic such as marketing, advertising, ethics and morals. After that, an in-depth understanding of business ethics, marketing ethics and advertising ethics is examined. ...

Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 662