Fakulta ekonomická / Faculty of Economics

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Recent Submissions

Vurmová, Markéta
Marketing ubytovacích služeb

This bachelor thesis is focused on characteristics of marketing in accommodation services and application to specific company, which is Parkhotel Congress Center Pilsen. The aim of the thesis is the proposal of marketing optimization measures in this company. Theoretical part contains the&#x...

Rosičková, Nikola
Faktory ovlivňující nákupní rozhodovací proces zákazníka při nákupu knih

This bachelor thesis deals with the factors influencing the purchasing decision-making process of the customer when purchasing books. The aim of this work was to find out which factors influence the customer's choice of books. The first part of the thesis explains the various&#...

Vurm, Radek
Marketing na sociálních sítích z pohledu YouTuberů

The Bachelos thesis deals with the most modern marketing tools of today. This Bachelor thesis is devided to two parts. In theoretical part is focused on marketing, marketing mix, social medias and platform YouTube. Practical part is focused on detailed analysis of the selected ...

Štekr, Jonáš
Návrh komunikačního plánu vybrané společnosti

Submitted thesis is focused on creating communication plan of a marketing and sales representation of chosen company, which is focused on selling radiators, ventilation with heat recovery and ceiling radiant panels. Definition of communication, phases of creating communication plan and present&#x...

Polatová, Lenka
Marketingový plán vybrané společnosti

The subject of this bachelor thesis is a proposal of a marketing plan for a selected company. The company is a travel agency KaLePo s.r.o. The theoretical part of this bachelor thesis contains an explanation of basic terms from marketing, marketing planning and tourism. ...