Fakulta ekonomická / Faculty of Economics

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Poslední příspěvky

Bayerová, Nicola
Marketingové aktivity Centra celoživotního vzdělávání Fakulty ekonomické

The presented work is focused on the analysis of marketing activities of the Center for Lifelong Learning at the Faculty of Economics of the University of West Bohemia (CECEV). The theoretical part contains description of the general problems of marketing, environmental and marketing&#x...

Šebestová, Štěpánka
Elektronický obchod B2C v České republice

The presented bachelor thesis "E-commerce B2C in the Czech Republic" is focused on the characterizing of B2C e-commerce in the Czech Republic, defining the advantages and disadvantages from the perspective of the seller and the consumer, analyzing e-shop ZOOT, its marketing activit...

Biliak, Diana
Analýza činnosti Domu dětí a mládeže hlavního města Prahy

The presented work concerns the characteristics of non-profit organisations. The first chapter defines the non-profit sector and describes its basic characteristics. The second chapter introduces a public non-profit organisation Children and youth centre of the capital city Prague (DDM). The thir...

Vesela, Mariya
Agroturismus v Ústeckém kraji

The submitted bachelor thesis deals with one of the forms of ecologically friendly tourism, specifically agrotourism. These and other forms are characterized in the first chapters. The following chapter deals with the Usti Region and its tourist areas. This is followed by the analy...

Bryndáčová, Lucie
Celebrity marketing a jeho vliv na nákupní rozhodování spotřebitelů

The presented work "Celebrity marketing and its influence on the consumers purchasing decisions " focuses on finding relevant factors which do or do not affect decision-making process of consumers when celebrities are shown in an advertising campaign. These examined factors includ...