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dc.contributor.authorReifová, Jana
dc.contributor.authorEger, Ludvík
dc.date.accessioned2021-07-22T06:35:23Z
dc.date.available2021-07-22T06:35:23Z
dc.date.issued2021
dc.identifier.citationTrendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2021, roč. 11, č. 1, s. 11-20.cs
dc.identifier.issn1805-0603
dc.identifier.urihttps://drive.google.com/drive/folders/1VbC1RfauQMJbLazE1bUaZXErqwPzpkKL
dc.identifier.urihttp://hdl.handle.net/11025/44904
dc.format10 s.cs
dc.format.mimetypeapplication/pdf
dc.language.isocscs
dc.publisherZápadočeská univerzita v Plznics
dc.rights© Západočeská univerzita v Plznics
dc.subjectkomunikace značkycs
dc.subjectsociální médiacs
dc.subjectobsahová analýzacs
dc.subjectkosmetické značkycs
dc.titleEvaluace komunikace vybraných kosmetických značek na sociálních médiíchcs
dc.typečlánekcs
dc.typearticleen
dc.rights.accessopenAccessen
dc.type.versionpublishedVersionen
dc.description.abstract-translatedThe conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to influence the customer not only in the real world, but also in the virtual one. Today, corporate communication on social media is crucial. The main goal is to analyze and evaluate the communication of selected brands on social media. The research used content analysis and evaluate the effectiveness of communication of selected cosmetic brands on social media. The results of this research could help to cosmetic brands to improve their marketing communication on social media.en
dc.subject.translatedbrand communicationen
dc.subject.translatedsocial mediaen
dc.subject.translatedcontent analysisen
dc.subject.translatedcosmetics brandsen
dc.identifier.doihttps://doi.org/10.24132/jbt.2021.11.1.11_20
dc.type.statusPeer-revieweden
Appears in Collections:Články / Articles (KMO)
Číslo 1 (2021)
Číslo 1 (2021)

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