Title:	Vnímání města v kontextu historické památky na příkladu chebských krovů
Other Titles:	Perception of the municipality in the context of a historical heritage using the example of the cheb trusess
Authors:	Tlučhoř, Jan Přibáň, Pavel Gangur, Mikuláš Ircingová, Jarmila Dagmar, Jakubíková Janeček, Petr Maříková, Hana Štumpf, Petr
Citation:	Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2022, roč. 12, č. 2, s. 73-87.
Issue Date:	2022
Publisher:	Západočeská univerzita v Plzni
Document type:	článek article
URI:	http://hdl.handle.net/11025/51504
ISSN:	2788-0079
Keywords:	obraz;obec;kulturní dědictví;historické krovy;Cheb;dotazníkový průzkum
Keywords in different language:	image;municipality;cultural heritage;historical trusses;Cheb;questionnaire survey
Abstract in different language:	The paper deals with the perception and image of the town Cheb in the context of historical heritage. Since 2017, the town has been running a tour of historic trusses. The aim of the research was to determine the influence of this activity on the image of the town, or whether the historic roofs already form part of the image of the town at least for some Czech residents and citizens. So far, the image of the city has not been systematically investigated. Two surveys have been carried out, one among the city residents and one among the citizens of the Czech Republic. It was found that the city of Cheb is associated with historical heritage in the minds of the respondents. However, outside the town of Cheb the historical trusses are not yet sufficiently associated with the perception of it. The article also presents a semantic differential with citizens' perception of the town of Cheb.
Rights:	© Západočeská univerzita v Plzni
Appears in Collections:	Články / Articles (KIV) Články / Articles (KEM) Články / Articles (KPM) Články / Articles (KMO) Číslo 2 (2022) Číslo 2 (2022)

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.