Title: Svět sociálních médií a možnosti jeho využití pro obchod
Other Titles: Social media world and its prossibilities for business
Authors: Mičík, Michal
Citation: Trendy v podnikání = Business trends : vědecký časopis Fakulty ekonomické ZČU v Plzni. 2014, č. 3, s. 5-13.
Issue Date: 2014
Publisher: Západočeská univerzita v Plzni
Document type: článek
URI: http://www.fek.zcu.cz/tvp/doc/akt/tvp-3-2014-clanek-1.pdf
ISSN: 1805-0603
Keywords: sociální média;Web 2.0;UGC;sociální média v České republice
Keywords in different language: social media;Web 2.0;UGC;social media in the Czech Republic
Abstract in different language: Social media, Web 2.0 and UGC are terms, that many marketers and academic researchers know, still they use them imprecisely and interchangeably. The terms are closely related and independent, however, it is necessary to clarify individual nuances between their meanings in order to be understandable to everyone from the worldwide marketplace. The aim of this paper is to explain the differences between terms from the social media world mentioned above, present possibilities of social media use and analyze their significance in the world of business. To achieve this aim, a technique of meta-analysis is used. The paper also shows partial results of research concerning the importance of social media for online customers and social media use in companies on B2C market in the Czech Republic.
Rights: © Západočeská univerzita v Plzni
Appears in Collections:Číslo 3 (2014)
Články / Articles (KMO)
Číslo 3 (2014)

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11025/16327

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