Title:	Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic
Authors:	Boublíková, Lucie Eger, Ludvík
Citation:	BOUBLÍKOVÁ, L., EGER, L. Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic. In: Proceedings of the International Scientific Conference of Business Economics, Management and Marketing 2018. Brno: Masaryk University, 2018. s. 9-17. ISBN 978-80-210-9164-1.
Issue Date:	2018
Publisher:	Masaryk University
Document type:	konferenční příspěvek conferenceObject
URI:	http://hdl.handle.net/11025/31270
ISBN:	978-80-210-9164-1
Keywords in different language:	recruitment;corporate websites;recruitment websites;social media;job seekers
Abstract in different language:	In recent years, the use of corporate websites and social media to recruit potential job applicants have been playing an important role in HR practises. It is also evident that corporate websites and social media sites are considered as one of the key tools for attracting and selecting job seekers. The study is focused on online recruitment of the companies which are members of Czech Association of Public Transport Companies. Hiring employees at the beginning of 2018 was not easy in the Czech Republic because there was very low unemployment. The driver was among the first position in-demand. The research aim was to determine how the selected companies use the internet for recruitment activities. The paper reports the findings from the survey focused on evaluation of 19 corporate websites and social media sites in 2018. It was also used the Spearman correlation coefficient to determine whether there was a correlation between the level of e-rucruitment and the level of company size and between the level of e-rucruitment and the level of company profit. Findings of the study are useful for an improvement of company’s communication and their recruitment process on the Internet and for an increase of the attractiveness of companies for people who are looking for their future employer
Rights:	Plný text není přístupný. © Masaryk university
Appears in Collections:	Konferenční příspěvky / Conference papers (KMO) OBD

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