The thesis focuses on the use of eye tracking in the marketing communication of a company. The technology makes it possible to process and visualize the gaze individuals give to marketing communication stimuli. The theoretical part of the thesis introduces marketing communication and&#x...

The submitted thesis is focused on proposal for communication plan of a chosen university sport team, which is the university hockey team Akademici Plzeň. The thesis is composed of theoretical and practical part. Theoretical part contains introduction to the marketing communication and ...

The aim of the bachelor thesis is to define the characteristics of the retail outlets of the Vietnamese community, to develop a PEST analysis and SWOT analysis of the Vietnamese community's retail business and suggest appropriate recommendations for further practice. The thesis is&#...

The bachelor's thesis deals with selected trends in electronic commerce on the B2C market. It is divided into a theoretical and a practical part. The main goal of the bachelor thesis is to identify online courses as one of the trends in electronic commer...

The aim of the bachelor's thesis is to create a fundraising plan in three variants - optimistic, pessimistic and realistic, for the following year and the previous evaluation of income and expenses of the chosen organization - Klokánek. The first, i. e. theoretical part of...