Title:	Nákupní podmínky a chování zákazníků na českém venkově – výzkum ve vybraných obcích
Other Titles:	Purchasing conditions and behaviour of customers in the Czech countryside – research in selected villages
Authors:	Cimler, Petr Kiprý, Miroslav
Citation:	ŠLECHTOVÁ SOJKOVÁ, O. (ed.) Trendy v podnikání 2022, Plzeň 2023, s. 27-40.
Issue Date:	2022
Publisher:	Faculty of Economics University of West Bohemia
Document type:	konferenční příspěvek conferenceObject
URI:	http://hdl.handle.net/11025/54496
ISBN:	978-80-261-1129-0
Keywords:	maloobchod;venkov;udržitelnost;dostupnost obchodu;nákupní podmínky
Keywords in different language:	retail;countryside;sustainability;store availability;shopping conditions
Abstract in different language:	This paper deals with the problematics of sustainability of purchasing conditions in the Czech countryside. It presents data on the level of equipment of the Czech Republic with capacities for the purchase of fast-moving consumer goods, or food, the availability of shopping places, and the behavior of customers when buying food. It leads to the conclusion that the problem of the availability of a shopping place for buying food in the Czech countryside may not be as fundamental as it is often presented. In the question of the sustainability of retail business in the Czech countryside, the authors refer to the market environment and the natural factors that influence this business. The contribution is supplemented by the results of research into the behavior of customers in specific rural municipalities when purchasing food.
Rights:	© Authors of papers
Appears in Collections:	Konferenční příspěvky / Conference papers (KMO) Trendy v podnikání 2022 Trendy v podnikání 2022

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