Pilgrimage tourism is one of the oldest forms of travel, although for long-time pilgrimages were not spoken of as tourism. This paper aims to explore pilgrimage tourism based on secondary sources using bibliographic records in the Web of Science database. A total of eig...

This research paper provides a comprehensive understanding of visitor flows within a tourist destination through the lens of network analysis. Data for the analysis was collected through a questionnaire survey, where respondents provided insights into the specific places they visited ...

Emotions have a significant impact on tourists' perceptions, engagement and loyalty towards different destinations in destination management organisations (DMOs) and their marketing activities. This research examines the key role of emotions in DMO marketing strategies, particularly exploring th...

International marketing communication is the most visible and also the most culturally conditioned international marketing tool. The main objective of the international communication policy is to create a favourable image of the company and shape the desired image of its products ...

This paper covers topics closely related to human resource management, personnel marketing, employer branding, the selection of a future employer and Generation Z. It describes pilot quantitative research designed to identify means of personnel marketing that should provide a competitive&#...

Open innovation which has become popular concept over past two decades creates the tool enabling not only speeder development of innovation but also creation of higher quality innovation. On the other hand, the companies suffer from prejudices towards opening up internal company know-ho...

Europe's internal border regions are often referred to as the 'laboratories of European integration'. There are still many barriers along these borders that can potentially be overcome through successful cross- border cooperation. We address the laboratory dimension of c...