Title:	The corporate social responsibility of the Romanian banking system
Authors:	Dinu, Vasile Bunea, Mariana
Citation:	E+M. Ekonomie a Management = Economics and Management. 2019, roč. 22, č. 4, s. 119-133.
Issue Date:	2019
Publisher:	Technická univerzita v Liberci
Document type:	článek article
URI:	http://hdl.handle.net/11025/36050
ISSN:	2336-5604 (Online) 1212-3609 (Print)
Keywords:	společenská odpovědnost podniků;finanční výkony;ukazatele návratnosti;Rumunský bankovní systém
Keywords in different language:	corporate social responsibility;financial performances;return indicators;Romanian banking system
Abstract in different language:	In the 1970s, Milton Friedman has claimed that: “the only social responsibility of a company is the use of its resources together with the engagement in businesses that are meant to increase the profits, maintaining the rules of the game. This means to engage into an open and free competition, without any abuse or fraud.” And this is how, starting from the 70s, the “rules of the game” were known in business and the responsibility that triggers the community, a responsibility that the companies fully acknowledge and embrace. The corporate social responsibility (CSR) deals with strategies used by companies to develop their business in an ethical way, to respect the relation with the other members of the society. CSR can involve a range of partnerships with the local communities, investments with a real social impact of the corporations (education, art, and environmental protection), the development of the relations of the companies with the clients, employees and their families.
Rights:	CC BY-NC 4.0
Appears in Collections:	Číslo 4 (2019) Číslo 4 (2019)

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