Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services

Kolekce


Recent Submissions

Prantl, David , Mičík, Michal
The Use of the Facebook Social Network in Selected Czech Companies

The use of social media gives companies an opportunity to strengthen the relationship with their stakeholders. However, companies in the Czech Republic use them below average iThe use of social media gives companies an opportunity to strengthen the relationship with their stakeholders. ...

Janeček, Petr , Jakubíková, Dagmar
Motivace k návštěvě jako nástroj pro řízení destinací

Paper deals with motivation to travel to Karlovy Vary Region and Pilsen Region and the realization of travel to specific attractiveness or realization of specific activities in domestic tourism. Even if both of the Regions are not exactly examples of overturism, there are some ...

Kdýrová, Adéla , Tlučhoř, Jan
Comparison of consumer behaviour of Czech and Finnish students in retail: information search, use of technology, influence of advertising

Kostovčík, Tibor , Šrédl, Karel , Hommerová, Dita
Competition in the Sparkling Wine Market in the Czech Republic

Hommerová, Dita , Dbalá, Kristýna
The Significance of Branding and Marketing Communication of a Library Illustrated in an Exmample of a Selected Education and Research Library

This research article aims to substantiate the importance of optimum marketing communication and show the significance of branding in achieving set marketing goals and ensuring the sustainable development of a selected education and research library. A survey involving a sample of 220 r...