Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services


Recent Submissions

Scholz, Petr , Janeček, Petr , Linderová, Ivica
Applying environmental measures as part of social responsibility: Case of Czech Hotel Chain

The objective of this research article is to analyze the application of environmental measures at accommodation facilities in a selected hotel chain in the Czech Republic. The primary research was carried out between February and April 2018. The data were obtained through a questio...

Eger, Ludvík , Egerová, Dana , Mičík, Michal , Varga, Erika , Czeglédi, Csilla , Tomczyk, Lukasz , Sládkayová, Michaela
Trust Building and Fake News on Social Media from the Perspective of University Students from Four Visegrad Countries

There is an important need in the literature to explore the effects of social media use on young people’s behaviour. The main purpose of this research is to explore which factors of users´ gratifications are associated with using social media by university students from four&#...

Prantl, David
Využití sociálních médií v podnikání s důrazem na marketing

The dissertation thesis deals with the use of social media in business and mainly identifies the key areas in which organizations can effectively use social media. The author used mixed method research strategy. In the first part of the thesis the existing knowledge with a...

Hommerová, Dita , Fiala, Michal
Využívání nástrojů mobilního marketingu u cestovních kanceláří v ČR

This paper deals with the potential for use of mobile marketing and its instruments at tour operators in the Czech Republic. The aim of this work was to become familiar with the modern instruments of mobile marketing and analyze the current state of usage of this typ...

Eger, Ludvík , Tomczyk, Lukasz , Klement, Milan , Pisoňová, Mária , Petrová, Gabriela
How do first year university students use ICT in their leisure time and for learning purposes?

This study advances our understanding of the current use of social media and mobile devices by first year university students. This research sought to explore the influence of the use of social networks and new mobile devices by students for learning purposes. Data were collec...