This bachelor thesis deals with an attitude of selected age groups towards online shopping of goods and services. The theoretical part defines B2C e-commerce including its advantages, disadvantages and risks. This part is also focused on selected e-commerce trends, shopping behaviour and...

Bachelor's thesis focuses on evaluating the marketing activities of dm-drogerie markt and identifying recommendations for increasing sales of fair trade products. The theoretical part describes topics such as marketing communication, branding, social responsibility, the Fairtrade concept, and research ...

This bachelor thesis deals with the development of a marketing plan for a selected company selling designer furniture, decoration, and gifts. The theoretical part describes the general definition of marketing, the marketing plan and the situational analyses that evaluate the micro-environment,&#x...

This bachelor's thesis deals with the marketing communication of a selected kindergarten. The goal of the thesis is to analyze the current state of marketing communication of the selected kindergarten using appropriate tools and to propose measures leading to the efficiency of this&...

This bachelor thesis deals with the marketing strategy of FC Viktoria Plzeň. In the theoretical part of the thesis, the general definition of marketing and sports marketing is described, then concepts such as marketing mix and situational analysis are explained. In the following pr...

The bachelor thesis deals with the issue of marketing communication on the Internet of the Prague restaurant Eska. The theoretical part describes concepts such as communication mix, AIDAS model or social networks. The practical part starts with a description of the internet communicatio...

This bachelor thesis takes on the communication of the FTV Prima company on social media. In the first part of the thesis there is a theoretical introduction to the marketing communication applied into the internet sphere and social media. The beginning of the practical part&#...

The presented bachelor thesis analyses the existing logistics of Pfeifer Holz, s. r. o. in Trhanov. The first part of the thesis mentions basic concepts, definitions and logistics activities from the field of logistics, which are then applied to the selected company. At the be...

The bachelor is focused on user experience and its evaluation in selected mobile applications for the fast delivery segment. The theoretical part focuses on defining the concept of UX, introducing trends and describing the UX design process. In addition, the thesis includes a descr...

This bachelor's thesis deals with the issue of Fairtrade and its organization of Fairtrade cities. This concept is very much needed nowadays as it supports sustainable trade across all countries. The main goal of the work is to evaluate the interest of the residents of...

This bachelor thesis deals with the evaluation of the loyalty programme of a selected company, the author focused on Lidl Česká republika v.o.s. The aim of the bachelor thesis is to examine the loyalty programs of retailers in the Czech Republic, to introduce a specific c...

The bachelor thesis deals with the fundraising plan of a selected non-profit organization Svoboda zvířat. The aim of this thesis is to develop a fundraising plan for the following period. The theoretical part includes the definition and types of non-profit organizations. Subsequently, t...

The bachelor's thesis focuses on marketing of a selected hotel. Currently, marketing is a crucial success factor for every hotel. Therefore, the main objective of the thesis is to define the marketing mix of the Royal Hotel in Mariánské Lázně, analyze and evaluate the impl...

The subject of the bachelor's thesis " Availability of retail services for residents of selected small villages " is the identification and analysis of municipalities from the selected region in the Central Bohemian Region. The thesis is focused on the possibilities of sol...

This bachelor thesis is focused on the evaluation of the potential of the border area in terms of tourism development. The aim of this thesis is analysis and evaluate the tourism potential of the Domažlice region. The theoretical part of the thesis is devoted to the ...

The bachelor's thesis deals with the analysis of the supply chain of the Phoenix pharmacy wholesaler. Professional literature as well as consultations with company employees serve as a basis for processing the work. In the first part, you can find processed theoretical starting ...

This bachelor's thesis focuses on theater marketing towards a selected segment of customers. The chosen contribution organization was the Josef Kajetán Tyl Theater in Pilsen, focusing on the segment of customers in the age category of 18 to 30 years. The work is divided in...

This bachelor thesis focuses on the evaluation of marketing communication for a pre-selected destination - the Karlovy Vary Region. The first chapter contains a theoretical overview of the problem under study. First, the concept of destination is introduced and destination marketing is ...

The subject of the bachelor's thesis "Efficiency of processes related to accounting in a selected company" is to bring forward the logistics company Sempa, s.r.o., modern possibilities of accounting, such as digitalization of accounting or new trends in the area of cost re...

The bachelor´s thesis deals with the implementation of the marketing method called mystery shopping in practice. The reseach was made in competitive sporting goods - Sportisimo, A3 Sport and Intersport. The first theoretical part describes the issue of service marketing like the charact...