Katedra marketingu, obchodu a služeb / Department of Marketing, Trade and Services


Recent Submissions

Reifová, Jana , Eger, Ludvík
Evaluace komunikace vybraných kosmetických značek na sociálních médiích

The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies tr...

Egerová, Dana , Kutlák, Jiří , Eger, Ludvík
Millennial Job Seekers´ Expectations: How do Companies Respond?

This study explores the expectations that Millennial job seekers have regarding their future employment as the economic situation changes. This study also explores to what extent companies in Czech Republic respond to these expectations. The theoretical framework guiding this study is the&#x...

Eger, Ludvík , Komárková, Lenka , Zákružná, Veronika
Perceptions of personalization in company-consumer interactions on social network: experiment conducted in the Czech republic

Social media has revolutionized the way in which organizations communicate with their customers and stakeholders. Therefore, understanding the characteristics that influence the interactivity and the relationship between an organization and its page visitors is essential for the capability of an ...

Mičík, Michal , Kunešová, Hana
Using an eye tracker to optimise career websites as a communication channel with Generation Y

SciPy is an open-source scientific computing library for the Python programming language. Since its initial release in2001, SciPy has become a de facto standard for leveraging scientific algorithms in Python, with over 600 unique code contributors, thousands of dependent packages, over 100,0...

Hommerová, Dita , Hellbach, Christiane
Identifying the Specifics of Marketing Communication of Non-profit Organizations in a Case Study of the Czech Republic

This article deals with the specifics of marketing communication of non-profit organizations in the Czech Republic. For the section dedicated to recommendations, the results of a research study of the marketing communication of non-profit organizations in the Czech Republic conducted in 2015...